Global Bytes

App
Global Payments needed to refresh the look, feel, and functionality of its mobile food ordering app, Global Bytes. This white-label app is offered to medium and enterprise businesses and customized to their brand. In addition to incorporating new features such as in-app messaging and a digital stored value account, the new design emphasizes accessibility and brings clarity to the user experience from sign up to checkout.

Research

The process of creating a better app started with research. First, the existing Mercedes-Benz Stadium ordering app was documented into screen and user flows. From there, annotations were added to call out specific shortcomings in the user experience that required special attention.

Open Full Research PDF

Flows and Site Map

Feature flows provide a ground-level explanation of how a feature in the app should ideally be experienced, whereas the site map provides a birds-eye view of all the screens envisioned for the app. Together, these tools enabled construction of an experience that was simpler, better organized, and most importantly successful at delivering upon user expectations.

Open UX FLows PDF

Digital Stored Value

Global Bytes is not just an ordering app—it's also a payment processing and digital wallet solution. Funds can be loaded into the user's account using a variety of payment methods including debit/credit, Paypal, and Google Pay. Money stored in the app can be applied to mobile orders placed the app or in-store payments using a QR code on the Scan tab. Auto Top-Up ensures users never run low on funds, giving them control over when and by how much to refill their digital wallet.